Who I AM

With over 25 years of experience, I help companies create and implement effective marketing and business strategies.

My work spans industries like automotive, wholesale, and tech, combining hands-on expertise with an academic foundation.

I focus on practical, actionable solutions that deliver measurable growth for both B2B and direct-to-consumer businesses. My approach is simple, clear, and designed to adapt to changing market conditions.

I offer consulting and coaching to help businesses transform their marketing strategies into concrete growth plans. My work is focused on delivering results, not just ideas.

A healthy lifestyle keeps me sharp and focused, ready to tackle any challenge.

Some of my expertise and key activities include:

    • Contributing to business model innovation from sustainability

    • Developing new markets and (partner-) channels

    • Executing (digital) marketing campaigns on acquisition, development and retention

    • Designing and executing new brand and Go-To-Market strategies for innovative services

    • Implementation of Commercial Excellence programs, resulting in double-digit sales growth

    • Piloting and rollout customer-focused upsell/cross-sell program of services in product-oriented retail environment

    • Early-stage sales teams including development of account approach & planning, sales qualification procedures, pipeline reporting, structured meeting process, cooperation account managers & sales back office, day-to-day management

    • Coaching and training sales teams and sales management including development of key metrics, reporting, sales process management, meeting structure & content, creating outbound/customer focus

    • Turn-around marketing and back office teams including changing focus on defined strategic goals, from doing what’s urgent to doing what’s important, day-to-day management

    • Post-merger integration of new marketing organization

    • Building Marketing Control competence to increase accountability

    • Implementation of focused marketing support (market planning, competitive intelligence, marcom) for new market focus & organization, replacing traditional general product approach

    • Defining account plans, multi-level sales approach, sales qualification procedures, adjusting/simplifying quote templates, clear roles & tasks, effective meeting structure & content, introducing feedback & learning loops, visualizing sales process effectiveness—both team and personal

    • Development and integration of KPI dashboards and commercial reporting including implementation of processes how to use them to improve your business and reach company and individual goals

    • Co-development and introduction of campaign management for CRM- and brand campaigns

There are many ways we can work together. I don't just give advice; I help create clear plans that bring real success. I solve problems and get results, making me a trusted partner for entrepreneurs and leaders aiming to grow, adapt, or enter new markets.

Work together?