Burn the Rulebook

Let’s stop pretending: acronyms and best practices are mostly bullshit. That’s right. Forget about MQL, PQL, SQL, SAL—all these buzzwords are just a distraction. Growing a business isn’t about drowning in jargon; it’s about using your brain. At the end of the day, there are only three ways to grow a business: get more customers, increase transaction value, and boost purchase frequency. Simple as that.

Here’s the dirty little secret: all these industry "standards" and "best practices" are just noise. They’re designed to make the old-skool consultants rich and keep you confused. The real power lies in stripping everything back to basics and operating from first principles.

So, let’s talk about getting more customers. It’s not about following a convoluted strategy stuffed with acronyms. It’s about understanding your audience on a fundamental level. Forget the buzzwords and focus on what your customers truly need. Connect with them, speak their language, and solve their problems. Use your brain to find real, human ways to reach them.

Now, let’s discuss increasing transaction value. Here’s a controversial idea: don’t just upsell or cross-sell blindly. Think about how you can genuinely enhance the customer experience. Create offers that provide real value, not just higher prices. Make your customers feel like they’re getting an amazing deal every time. Use your brain to innovate and offer something irresistibly valuable.

Finally, let’s address purchase frequency. Here’s where most businesses fail: they treat customers like one-night stands instead of building long-term relationships. Stop focusing on the next sale and start focusing on making every customer interaction unforgettable. Provide outstanding service, engage regularly, and be consistently excellent. Use your brain to cultivate loyalty, not just repeat transactions.

So, burn the rulebook. Forget about the acronyms and so-called best practices that are nothing but fluff. Use your brain and focus on what really matters. Get more customers by truly understanding them. Increase transaction value by offering genuine enhancements. Boost purchase frequency by building strong, lasting relationships.

In the end, business growth is simple. It’s not about complex strategies or industry jargon. It’s about using your brain, thinking critically, and sticking to the basics. Ditch the acronyms, break the rules, and focus on first principles. That’s how you grow a business—no bullshit required.